Saturday, May 10, 2014 * 10:00 am – 7:00 pm
Honolulu Municipal Grounds
The premier event for Hawaii’s growing Filipino-American community
The Filipino Community Center is expanding this year’s Filipino Fiesta and Santacruzan to a
week-long celebration to launch its second decade of service. Called Flores de Mayo, the festival brings to Hawaii the joy and celebrations of the month of May, the traditional fiesta time in the Philippines. For this year, the theme is “Isang Puso, Isang Diwa” and directly translates to “One Heart, One Spirit” as a testament to the resiliency and unity of the Filipinos.
In addition to the day-long Fiesta at the Honolulu Municipal Grounds, Flores de Mayo will also include:
- Santacruzan at Honolulu Municipal Grounds. One of the most beloved traditions, the Santacruzan features a town’s most beautiful young ladies and their escorts in a flower-decked procession that commemorates the finding of the Holy Cross by the Reina Elena (St. Helena, mother of Constantine the Great). The Santacruzan will be accompanied by music and entertainment.
- Other Affiliated Events. Affiliated events co-sponsored with other community groups will also be held at the FilCom Center from May 3 to May 10. Among the events being planned include the Fil-Am Young Leaders Summit, Hawaii-Philippine Business Exchange Forum (HPBEF), and the Filipino Fiesta Orientation. The HPBEF will be organizing workshops on “Doing Business in the Philippines” to allow Philippine-based participants opportunities for networking and to showcase their products and services. For the Fil-Am Young Leaders Summit, the event will serve as an invaluable opportunity to discuss pressing issues that members of the diaspora confront. Moreover, the Summit intends to bring outstanding young leaders from all over the country to empower, inspire and discuss solutions on how to advance Fil-Am advocacies.
The Flores de Mayo/Filipino Fiesta sponsorship provides wide exposure to thousands of Filipinos and their friends and family, as well as those interested in Hawaii’s multicultural resources. Hawaii’s Filipino community is now the second-largest ethnic group in the State, comprising 14.5% of the population (20% with part-Filipinos), according to the latest Census figures. Filipino-Americans are also the fastest-growing group in the state, increasing in numbers by 24% since 2000.
Sponsors will also receive additional exposure in publicity and promotional materials for the celebration and in the FilCom Center website and online newsletter which has a reach of more than 2,000 worldwide. As in past years, the event will have a Philippine-based media partner that will increase public awareness not only locally but also in the US Mainland, Philippines and where the Filipino Diaspora* has settled.
Event day Fiesta Santacruzan: 12,000 (Honolulu Municipal Grounds)
Publicity and promotion:
- FilCom Center email, newsletter, website, and Facebook page
- News releases and feature stories to be pursued with the Honolulu Star-Advertiser, KGMB, KITV, KHON, FilAm Courier, Hawaii Filipino Chronicle, radio stations and community media
- Radio airtime
- Media partner’s reach (see note on Filipino Diaspora*)
Title and secondary sponsorships for the entire weeklong Flores de Mayo celebration and for individual events are available (details attached).
About the Filcom Center
The Filipino Community Center (FilCom Center) has sponsored the annual Filipino Fiesta when it first began planning the largest facility of its kind in the country and outside of the Philippines. The Filipino Fiesta was conceptualized by Eddie Flores Jr. in 1993 to help realize this dream. The FilCom Center opened on June 11, 2002 as a long-awaited symbol of Filipinos’ presence and contributions to Hawaii.
A non-profit organization that provides cultural, social and educational services to Hawaii’s Filipinos as well as the community at large, it has succeeded in becoming a gathering place of choice among many local residents and organizations. The FilCom Center serves thousands of people through its programs and events each year, and its presence in the Leeward area has been instrumental to the revitalization of areas affected by the closure of the sugar mills in the late 1990’s.
FOR MORE INFORMATION AND TO SPONSOR, please contact:
The Filipino Community Cente, Inc.
Phone: (808) 680-0451
Chair, Flores de Mayo Festival
Phone: (808) 342-7685